✅ Learning Objectives

By the end of this lesson, the learner should be able to:

1. Understand various pricing models and when to use them.

2. Choose a strategy that matches the course content, learner needs, and business goals.

3. Use discounts and bonuses wisely to enhance, not devalue, the offering.

4. Anchor every pricing decision in the desire to overdeliver on value.

🌟 Key Topics Covered

🔹 1. Free, One-Time Payment, or Subscription?

• Free Courses

  • Great for lead generation, brand exposure, or giving a taste of your teaching style.

  • Must still be purposeful — free doesn’t mean “thrown together.”

  Free should still change lives — just without the financial barrier.

• One-Time Payment

  • Best for courses with a defined start and finish.

  • Learners pay once and get full access. Simple, clear, empowering.

• Subscription Model

  • Ideal for ongoing learning, membership-based communities, or evolving content.

  • Encourages continued engagement and consistent income.

Each model has its rhythm. Choose the one that mirrors your course’s heartbeat.

🔹 2. How to Price Based on Course Length and Level

This is not about how many hours your videos are — it’s about the depth, direction, and outcome.

Here’s a general map to guide you:

Depth defines value more than duration.

🔹 3. Offering Discounts Without Devaluing Your Work

• Never discount just to get sales — discount to honor a moment (e.g., launch, birthday, scholarship opportunity, seasonal offering).

• Frame discounts as limited-time gifts, not signs of desperation.

• Always show the original value and what makes it worth full price.

“This is worth more than I’m charging — and I want you to experience it now.”
That’s a powerful message.

🔹 4. Bonuses: How to Stack Value Without Confusion

• A bonus should complement, not complicate.
  (E.g., if your course is on confidence, a bonus might be a meditation pack or workbook.)

• Keep bonuses tightly connected to the transformation goal.

• Less is more: 1–3 intentional bonuses are better than 10 random add-ons.

Bonuses are spiritual accelerators — not shiny distractions.

💎 Examples of Soulful Pricing Approaches

✅ Free Courses

• Purpose: Reach more people, build trust, invite exploration.

• Example: “Soul Check-In Mini Series” for new subscribers.

✅ Low-Ticket ($10–$50)

• Purpose: Allow more learners to enter your world without huge barriers.

• Example: “Intro to Energy Mastery” or “How to Meditate in 7 Days.”

✅ Mid-Tier ($60–$200)

• Purpose: Deliver a clear, full transformation or skill-building.

• Example: “Complete Confidence Blueprint” or “Rewriting Your Inner Story.”

✅ High-Ticket ($250–$1,000+)

• Purpose: Deep inner work, direct access, mentorship, coaching, community.

• Example: “6-Week Sacred Self-Mastery Immersion” or “The Spirit-Led Business Builder.”

✅ Subscription Model

• Purpose: Long-term relationship, evolving transformation.

• Example: “Monthly Soul Gym,” “Conscious Creator’s Lab.”

🧭 Soul-Tip for Pricing Strategy

Always ask: “What will make my learners feel like they got more than they paid for?”

That’s the golden rule.

This is the path of value-over-delivery — not scarcity. Not pressure. Not tactics.

It’s about trust.

When your course gives 3x more value than expected:

• They remember you.

• They refer you.

• They return for more.

Your pricing strategy is your promise —

“This is worth it. You’re worth it. Let’s go deep.”

🛠️ Reflection Exercise

Answer honestly:

1. Which pricing model fits your course right now?

2. Would you feel proud of what learners receive for that price?

3. How might a bonus increase clarity, not just add content?

4. Write your “value promise” in one sentence:
   “When someone buys this course, they will…”